Today was our last full day and we ventured down to Soho to see what it had to offer.
Our first stop was boutique Brandy Melville. It offered really fashionable clothing and cool accessories. It was the first proper boutique I had been in since arriving in New York. The visual merchandising in the store was of a high standard, one which England can look up to and try to imitate.
Many stores were the same that were seen on 5th Ave including a Bloomingdales, Victoria Secrets, Forever21 etc. What was interesting about Soho was that it is the only place in American that has British store, Topshop. It was interesting to see its presence in a different country. Topshop has a strong brand image, which was maintained in their New York store. The store was big in size and had the same layout as the one we see in England. The store seemed to be doing good trade, proving that British fashion is a very sought after style in NY.
It was interesting to go in to shops of a different style. I went in sports shops such as Adidas, Nike, Footlocker. It was apparent that their sports style was slightly different to the style in England. It offers a more casual approach to the sport style but offering it as a fashion item as well.
Brandy Neville boutique
Adidas shop
Victoria's Secret
H&M
Cool shop window
Big bottle of Chanel perfume
NY Topshop store
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